Prior to joining Endeavor, Arthur has worked in various projects and departments that covers both consumer and business banking for more than 20 years.
In his most recent role, Arthur was the Head of Group Marketing and Branding for Alliance Bank. During his tenure, he was an essential part of the team that successfully enhanced the organisation’s focus in the SME segment and developed the BizSmart program. Part of the program featured the BizSmart Challenge, which has seen a participation of more than 100 startups that has benefited from mentorship and funding.
As a result of that, the organisation was awarded The Best SME Bank in Asia Pacific, Gulf region & Africa for 2013 & 2015 by the prestigious Asian Banker at the Excellence in Retail Financial Services International Award.
Outside of Endeavor, Arthur enjoys spending time and travelling with his family.