Prashant Kumar

Entropia

Prashant Kumar is the Founder of ENTROPIA – a next generation fusion of marketing consultancy and advertising agency.

Prior to this, he was the President of IPG Mediabrands Asia for World markets and CEO of IPG Mediabrands Malaysia. A one time Dotcom entrepreneur, he has been a thought leader in the areas of Social marketing & agency of the future models. He conceived and launched a slew of new offerings – Rally for Social marketing, Ensemble for whole brain content, Ingenuity for eCommerce services, Sixth Sense for Data management, which all went on to become successful offerings winning Asia-wide recognitions and exported widely in the network.

Under his watch UM Malaysia became Agency of the year six times in seven years at Malaysian Media Awards. It also became the #1 Media agency in the world out of 900 agency offices rated by RECMA Paris – the industry rating body. Asia WM became the fastest growing region in the network in this stint, and he led the winning of J&J, Yum, Reckitt and Malaysia Airlines businesses across the region.

Earlier he headed Communication Planning for UM Asia-Pacific, driving hybrid culture across the network. Prashant is the only person from Malaysian media industry to serve on the Cannes Media Lions jury and one of the youngest; has been a speaker at DMEXCO Germany; Festival of Media Global in Rome; and has been interviewed widely by Wall Street Journal and Bloomberg.

An alumnus of prestigious St. Stephen’s College, Delhi, he completed his Advanced Management Program from Harvard Business School. He is a budding aviator and a father of two little sons.

ENTROPIA is an experimental marketing consultancy, whose vision is to help brands in the digital age in creating relevant, simplistic & authentic connections.