See Wai Hun and Anne Tham featured on ‘Bursting Fixed Mindsets’ book by Freda Liu

Endeavor Malaysia’s very own See Wai Hun and Anne Tham featured on ‘Bursting Fixed Mindsets’ written by BFM producer and presenter Freda Liu.

“Instead of jumping on new tech trends, we think about the solutions and how it fits our customer’s needs. You have to validate that solution with your customers before launching in a big way, once you do take that leap of faith and build upon it.” See Wai Hun, CEO of Juris Technologies speaks at the Bursting Fixed Mindset’s book launch organized by Professional Women’s Network Kuala Lumpur .


Though female entrepreneurship is growing, more needs to be done to grow this pool of talent. Nothing should stop women from self-empowerment via entrepreneurship. In many cases, it is a question of courage.

In this book, Freda Liu presents the stories of courageous and remarkable women entrepreneurs who defied the odds to build their brands in Malaysia, in sectors from fashion and food to education and healthcare. Each story comes with a unique takeaway—the important lessons these women learnt and key factors that made their ventures successful.

BURSTING FIXED MINDSETS was written to dispel the stubborn notion that a woman’s place is in the home, not at the head of a business. The thriving woman entrepreneur is not a myth. Capable women do exist and some of them are right on our doorstep.

Bursting Fixed Mindsets is available in MPH stores