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Joel Neoh

Fave Group

Joel Neoh is the founder of Fave Group (previously KFit Group), the fastest growing offline-to-online (O2O) company in Southeast Asia.

Started in April 2015 as a fitness sharing platform; Sequoia-backed Fave Group has expanded to be a holistic O2O lifestyle platform that includes various other verticals including Food & Restaurants, Beauty & Wellness, Lifestyle & Activities and more. Platforms under the Fave Group have connected millions of customers to thousands of offline businesses in key Southeast Asian market centres. With a strong base in Jakarta and Kuala Lumpur, Fave Group aims to be the leading O2O company in Southeast Asia. Joel was previously the founder of GroupsMore, which was acquired by Groupon in 2010. While at GroupsMore, Joel was instrumental in establishing the high-growth business model that propelled the organization into a multi billion-dollar business with thousands of employees across 12 countries. In November 2016, Groupon Malaysia was in turn acquired by Fave Group to create new prospects for the O2O economy for Malaysia and Southeast Asia. Joel started his first company at the age of 20, while pursuing his engineering degree at Monash University, Australia. At 23, he was also the youngest contestant and the inaugural winner of The Firm, then Malaysia’s version of The Apprentice. Joel has co-founded several successful companies, including, which merged with Catcha Media in 2013, and invested in a string of technology venture capital funds and startups across Asia. In 2012, Joel won the EY Entrepreneur of the Year Award for the Emerging Entrepreneur category in Malaysia. In 2013, he was named one of Asia’s Top 10 entrepreneurs, as well as Young Global Leader by World Economic Forum. Joel sits on the board of the publicly listed REV Asia, which he co-founded in 2013, and is an advisory board member of Monash School of Business and AIESEC, the world’s largest student organization. He completed his studies at Harvard Business School and has lived in a number of Asia Pacific cities, including Tokyo, Seoul, Taipei, Sydney and Singapore.


Fave is a holistic lifestyle O2O platform that brings you discounted offers on awesome things to eat, do, see and experience in your city.


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