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Neil Cheong

Entrepreneur Selection & Growth Manager

To move the needle in improving the nation’s socioeconomic well-being, Neil believes all levels of society, especially the enterprise leaders play a significant role in leading positive change.

Neil is the Manager of Entrepreneur Selection & Growth. He leads an impact-driven team that identifies, selects, and supports the individual growth journey of high-growth entrepreneurs in Malaysia through different types of business cycles.

Prior to joining Endeavor, Neil has experience in optimizing business operations to scale, digitalising processes and turnaround businesses. In 2017, Neil co-founded and ran Naïve Nerds, a boutique creative marketing agency turned marketing strategy consultancy firm before he exited.

Neil holds a master's degree Marine Geology from Tongji University, Shanghai fully funded by the China Scholarship Council and a bachelor's degree in Geology from Universiti Malaysia Sabah. During his senior year in Sabah, he initiated the Ice Cream Project under Rotaract Club with the goal to provide urban equal opportunities exposure for rural children. Since 2014, the community outreach supports more than a dozen rural school classroom infrastructures and empowered hundreds of young minds.

He is also a benefactor of the Global Reporting Initiative (GRI) Academy scholarship award for his professional training in sustainable reporting funded by the Swiss State Secretariat for Economic Affairs and the Swedish International Development Agency.