Strategy & MarComm Manager
Thrilled to be part of the entrepreneurial ecosystem, Fira spearheads the Marketing & Communications at Endeavor Malaysia.
Prior to Endeavor, Fira worked at a fund management and investment advisory firm with positions focused on marketing, human resources and research. During her tenure, she was the project leader of the Global Budding Value Investor Award, promoting value investing amongst the younger generation.
As her interest grew in marketing and pursuing towards her mission in life of creating impact, Fira enjoys the Marketing and Communications role in Endeavor, which overlooks public relations, brand communication management, marketing campaigns and community-building efforts.
In 2017 she graduated with a degree in Economics and Politics from The University of Manchester. Her honors thesis was entitled, “Democracy and Voting Rights Versus Compulsory Voting” which focused on comparing the nature of voting in the United Kingdom and in Australia.
In her free time, Fira enjoys traveling, trying out new things and cooking!