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Vivy Yusof


Vivy is the Group Creative director at FashionValet, a fashion e-commerce company founded by herself and her husband Fadzarudin Anuar (Fadza) in 2010.

With a large social media following, FashionValet has built its brand over 10 years being a platform to many modest fashion brands as well as developing their own line-up of house brands. The FashionValet Group today has opened 10 retail stores and counting, with the hopes to become the leading omni-channel platform through its constant technology innovations and enhancements.

Vivy is also the co-founder of The dUCk Group, which is one of the fastest growing local brands in Malaysia selling scarves, bags and cosmetics. dUCk has opened stores in Pavilion, KLCC, Setia City Mall, One Utama, IOI City Mall, KL East Mall and on Haji Lane in Singapore. With a huge cult following in the modest industry, dUCk sells out their collections in minutes with queues outside the stores from as early as 6am. Vivy curates the collaborators dUCk partners with, and this list has included international brands like Barbie, Disney, Miss Universe, Fox Movies and even one with The Crown Princess of Brunei.

Vivy has been featured in many local and international media platforms such as BBC, CNBC, The New York Times, VICE and Forbes. She is often invited to give entrepreneurial talks as a female youth business icon, but she prefers to share her thoughts on her blog Proudduck.com. She started blogging in 2010 and that’s where she first gained her public following. Her following now includes 1.8 million followers on her verified Instagram account and 241k subscribers on her YouTube channel that she launched in 2017.

Vivy is a strong believer of the local fashion industry, but she is also recognised by international brands. She was the first hijab wearer to be named as a Friend of Louis Vuitton. Vivy was also one of the 100 influential ladies from across the globe to be a part of the #DiorSaddle campaign in 2018.

Vivy married Fadza in 2012. They are partners in love, life and business. They now have three beautiful children, Daniel, Mariam and Sarah.


FashionValet is Malaysia’s first multi-label fashion company that provides fashion-conscious women and men access to the best Southeast Asian designers and designs through its commerce website and retail stores.