IMPACTS WE ACHIEVED
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Globally
1,930
US$ 20
Over 3
entrepreneurs
billion in revenues in
2018
million jobs created
Malaysia
36
MYR 1.4
2,200
local companies in both tracks
billion in revenues in
2018
employees hired in 2018
IMPACTS WE ACHIEVED
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors.
Globally
1,930
US$ 20
Over 3
entrepreneurs
billion in revenues in
2018
million jobs created
Malaysia
36
MYR 1.4
2,200
local companies in both tracks
billion in revenues in
2018
employees hired in 2018
Mentors
George Chua
QSR Brands
George Chua is the Chief Data Officer at QSR Brands.
George Chua is currently Chief Data Officer at QSR Brands and former Regional Head of Digital Marketing for SEEK Asia.
During his tenure at SEEK Asia, he was responsible for digital marketing strategy and execution across SEEK Asia's businesses in Hong Kong, Malaysia, Singapore, the Philippines, Thailand, and Indonesia.
George's professional mission is to advance marketing knowledge, busting pseudo-science and marketing myths, and figuring out how brands really grow. Above all, he seeks to help companies develop evidence-based marketing interventions and benefit from modern marketing technology.
Prior to SEEK Asia, George was a Managing Director in Accenture Southeast Asia, where he was part of the Marketing, Sales, & Service practice, helping clients in the telecommunications, power utilities, and oil & gas industries optimize their marketing decisions using intelligent automation. Before Accenture, he was formerly Head of Data Science & Engineering at ADA Asia (a digital marketing agency jointly owned by Axiata Digital Services and Sumitomo Corporation), Associate Partner at IBM's Global Center of Competence for Telecommunications, Media, and Entertainment, and Senior Vice President, Customer Management at Celcom Axiata Bhd.
Academically, George holds a Postgraduate Diploma in Information Technology from the British Computer Society, an MBA from James Cook University, Australia, did doctoral coursework in Managerial Economics at the Swiss Management Center, and is a Fellow of the Royal Statistical Society, UK. He had also published two papers on image processing and graph analytics at international peer-review conferences.
Outside of work, George enjoys his volunteer work as an entrepreneurial mentor at Endeavor Malaysia. For leisure, he loves to read and owns a personal library of over 1,200 books.
