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Endeavor Entrepreneurs

Mark Koay


Mark is the Founder & Group CEO of Photobook, the largest online photo product company in South East Asia.

Photobook’s beginnings can be traced back to 2005, which saw the rise of digital photography due to the proliferation of the DSLR camera. Mark, being a photography enthusiast himself, seized the opportunity and created a platform that enabled professional and amateur photographers to create photo books. Mark and his team bought a digital press nearly the size of his living room and started producing photo books, travelling daily between his home, the bindery, and the post office to assemble and fulfil orders.

Since its humble beginnings, the Photobook Worldwide Group now has more than 90 SKUs on their platform, serves customers in more than 100 countries worldwide and has 4 global offices located in Australia, Canada, Malaysia and Philippines.

Mark currently heads the Technology, Manufacturing and the B2B segment of the business. Prior to Photobook Worldwide, Mark was Chief Operations Officer for Icon Medialab Malaysia, one of the largest internet consultancies in 1999, during the IT bubble era. His past experiences at Icon included an extensive range of skills on managing software development, management consulting and interface designs. Mark holds a BSc in Computer Science from the Leeds Metropolitan University. In April 2018, Mark and Photobook Worldwide CEO, Wee Jonn were selected as Endeavor Entrepreneurs in the 78th Endeavor International Selection Panel in Manila, Philippines.

Photobook is an online printing platform that allows individuals and corporations to create beautiful photo products using their own photographs and designs. From their online design platform, to automated printing systems, Photobook utilises technology to enable customers to receive their photo products within 24 hours. Since its formation in 2005, Photobook has gained significant market presence across Southeast Asia, US & Canada, Europe and Australia and aims to become the largest personalised photo products company from Asia.

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