
Jakarta, 5 February 2025 – LiveIn, Southeast Asia's leading flexible housing provider, today announced its market entry into Indonesia. Already operational since last year, the company is expanding its presence with an innovative Offline-to-Online (O2O) model that delivers affordable, modern living spaces for young people while offering hassle-free income for property owners.
According to a new report from BestBrokers.com, Indonesia ranks 4th among the least affordable countries for homebuyers. In a similar vein, Jakpat’s study shows that 3 out of 5 Gen Z in Indonesia prefer renting over buying, with financial readiness (36%), lower prices (22%), strategic location (18%), and work rotation rules (11%) topping the list of reasons. This trend reinforces the need for affordable housing options that cater to younger generations.
Keek Wen Khai, Co-founder & CEO of LiveIn, said: “With housing affordability becoming an increasing challenge for young people, many are forced to compromise on the quality. Expanding to Indonesia is a key step in our mission to shift the fundamental way young people live and empower them to dream boldly, where affordability doesn’t mean sacrificing quality. Through our O2O model, they find their affordable, modern living spaces online, enjoy a seamless living experience, and easily manage all aspects of tenancy online again.”
Founded in 2015 as a marketplace for migrating students seeking accommodation, LiveIn has since evolved into a proptech company operating on a B2B2C model. With over 10,000 rooms across Malaysia, Thailand, Vietnam, and Indonesia and an average occupancy rate of 90%, LiveIn partners with property owners to transform buildings into fully furnished homes, offering end-to-end services in market analysis, renovations, demand generation, and tenant management.
Ida Bagus, a property owner in South Tangerang, shared his thoughts: “I’ve always believed that tenant satisfaction comes first, and working with LiveIn has made that possible. They’ve transformed my three buildings, which total 125 rooms, into comfortable homes that suit my tenants’ lifestyles, now known as LiveIn @ Beton Bintaro, LiveIn @ Terakota Bintaro, and LiveIn @ BTX Bintaro. The high occupancy and steady revenue growth have been great to see.”
Backed by leading investors such as Wavemaker Partners, InterVest, Malaysia Debt Ventures Berhad, and Korean Investment Partners, LiveIn is developing three product types to meet diverse needs. LiveIn Intro is perfect for students and young professionals seeking value for money, with vibrant and minimalistic designs. LiveIn Select caters to those looking for an aspirational option with a refined touch. For professionals and business travelers, LiveIn Signature offers premium, modern, and stylish living spaces.
Beyond providing places to stay, LiveIn creates a holistic experience where tenants can live, work, play, and shop within the LiveIn Ecosystem. This includes essentials like laundry, convenience marts, F&B, coworking spaces, fitness centers, and entertainment. While the ecosystem is still in development for Indonesia, it’s part of future plans. Tenants can also manage everything through the LiveIn app, from finding a home to booking amenities, attending community events, and handling their tenancy.
In Indonesia, the company currently operates in Jakarta, Bogor, Depok, Tangerang, Bekasi, and Bandung, with several buildings undergoing renovations and set to launch soon. Plans are also in place for further expansion into other major cities across the country.
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This sounds like such an innovative approach to living! LiveIn’s ecosystem is like a one-stop solution for modern urban life—combining housing, work, leisure, and essentials all in one place. The fact that tenants can manage everything through the app is such a game-changer, making life so much more convenient. It’s exciting to hear that this concept is expanding to Indonesia too. Can’t wait to see how it transforms the way people live and connect in the future! level devil
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